Why is keyword research important

While Google keeps us on our toes with all the   they keep rollin’ out, one thing has stayed pretty consistenthttps://animal.direct/for inbound marketers looking to optimize their websites for search: keyword research. Keyword research helps you find  and provides valuable insight into the queries that your target audience is actually searching on Google.

The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy. People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches.

In addition, in  , we don’t create content around what we want to tell people; we should be creating content around what people want to discover. In other words, our audience is coming to us.

This all starts with keyword research.

Conducting keyword research has many benefits, the most popular reasons being:

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